1. Our clients come first. If we serve our clients well, our own success will follow.
2. Our people, their dedication and commitment, and our reputation are the firm's most precious assets. We conduct our business in a positive and professional manner to ensure the preservation of these assets.
3. We strive to be Canada's leading boutique corporate finance law firm.
4. We provide the highest quality of service and legal advice to our clients in a practical manner with a view to completing transactions effectively and efficiently.
5. We enjoy our work and always look to develop a friendly and enjoyable relationship with our clients.
6. As entrepreneurs, we seek to understand thoroughly the business challenges and objectives of our clients and to anticipate and adapt to their future needs.
7. We aggressively seek to expand our client relationships; however we are fair competitors and never denigrate other firms.
8. We foster a productive and enjoyable work environment for our people while still competing effectively with the national firms in our focused areas of practice.
9. As leaders in our field, it is incumbent upon us to be leaders in the community and to provide time and financial assistance wherever possible to those less fortunate.
10. We receive confidential information as part of our day-to-day work. To breach a client's confidence or to use confidential information improperly or carelessly is unthinkable.
11. We maintain high ethical standards in everything we do, both in our work for the firm and in our personal lives.
12. We have more fun!